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Activation GP

A Leading Marketing Group for Pan Fashion Brands in Greater China

Activation Group (9919.HK) is a leading marketing group for pan-fashion (泛时尚) brands in Greater China that mainly focuses on the provision of (i) experiential marketing, (ii) digital and communication, and (iii) intellectual property (“IP”) development in Greater China. The Group has accumulated over 550 world-renowned brand clients including (i) renowned premium fashion brands; (ii) renowned premium automobile brands; and (iii) Chinese local premium brands. According to China Insights Industry Consultancy Limited, the Group continues to be the largest experiential marketing service provider for premium fashion brands in Greater China with a market share of 12.7% in 2023.