To celebrate the opening of the new Giorgio Armani boutique at ICONSIAM, ACTIVATION EVENTS teamed up with Giorgio Armani to create an immersive display that witnessed the debut of Armani/Archivio. Through photos, it tells the story of this legendary designer's 50 year vision and timeless aesthetic identity.

On 21st November，Miu Miu presented the Literary Club Shanghai at the iconic West Wing, Shanghai Exhibition Centre. In collaboration with ACTIVATION EVENTS, Miu Miu hosted a series of conversations at this iconic Shanghai landmark, steeped in the city's rich history. The conversations explored the subjects of girlhood, love and education, all springing from the work of these three great writers, challenge the rules taught to women for centuries.

To celebrate Lancôme's 90th anniversary, the 'Happiness' express carries beauty and happiness, departing from the romantic city of Paris and arriving in Shanghai. ACTIVATION GROUP supported Lancôme's journey of happiness. On November 20, 2025, this express full of Christmas romance entered the ice rink and arrived at the third stop, continuously delivering kindness and happiness to every close friend. In addition to this romantic lighting ceremony, there is also the Lancôme 'Happiness' special express slow pop-up store as the second stop of the' Happiness' special express, waiting for every visitor at the Shanghai West Bund Dream Center until January 4th next year.

Louis Vuitton presented its Cruise 2026 Macau show at Sand China’s The Londoner Arena on 13th November, 2025, unveiled the latest collection envisioned by Nicolas Ghesquière, Artistic Director of Women’s collections. With the support of ACTIVATION EVENTS, the show setting replicated the fashion show in May 2025 which took center stage in the Cour d’Honneur of the Palais des Papes in Avignon, Southern France, representing a new kind of journey for the House, which has supported the arts since its founding.

ACTIVATION EVENTS has collaborated with Dior to create a dreamy Christmas display at the House of Dior New York, heralding the arrival of Christmas 2025. The store and display windows extensively incorporate gingerbread elements into various decorations, creating a festive atmosphere and providing customers with a warm shopping experience.

November 1, 2025, the 2025 BMW M Festival made a powerful return at Chengdu Tianfu International Raceway. ACTIVATION GROUP and BMW joined forces once again, turning a year's anticipation into an even more explosive celebration, delivering a thrilling driving carnival for BMW M fans.