To celebrate the Year of the Horse, ACTIVATION EVENTS teamed up with Chow Tai Fook to present the spring festival garden party at Shenzhen MixC, searching for holiday ceremonies together.

To celebrate the Year of the Horse, Miu Miu presented 'Miu Miu Encounters' a series of immersive experiences unfolding across Shanghai, taking over Donghu Road withdedicated festive lighting instalation. ACTIVATION EVENTS collaborated with Miu Miu to create a braid ofthousands flashing lights, hanging above the street, marking the beginning of a multi-location journey thatblended fashion, culture, and community.

As the central icon of Prada's 2026 Chinese New Year campaign, the Prada Triangle Fire Horse comes to life through installations and events created with ACTIVATION EVENTS. The monumental pop-up kicks off at Shanghai IFC Mall's Central Plaza, also appearing at Prada Rong Zhai and Chengdu IFS Mall.

To celebrate the Chinese New Year, ACTIVATION GROUP partnered with Lancôme to create two meticulously conceived Chinese New Year Pop-up. The experience debuted at Daqi Teahouse in Chengdu, uniting with Xu Beihong's masterpiece Heavenly Horse to honor the freedom symbolized by the Year of the Horse. The celebration then continued to Panmen in Suzhou, illuminating the promise of a beautiful 2026.

On January 13, 2026, the newly opened Maison Louis Vuitton Beijing Sanlitun was designed by renowned architect Jun Aoki, inspired by classical dresses and Taihu stone, creating a fluid and transparent space. Through ACTIVATION EVENTS & ACTIVATION PR, including the opening ceremony, dinner, party, and the launch forum of the new LV Ombres eye shadow series, Louis Vuitton set a new benchmark for creativity and contemporary elegance.

Dior is pleased to announce the creation of its largest boutique in China to date. On December 11, 2025, House of Dior Beijing grandly opened in Taikoo Li, Sanlitun. ACTIVATION EVENTS teamed up with Dior to create a new decoration art for the House of Dior and present the grand opening event, creating a new chapter of dialogue between high-end fashion houses and Eastern aesthetics.