The 2025 BMW ULTIMATE DRIVING CHALLENGE SHOW was successfully held at the BMW Experience Shanghai on April 21, 2025. ACTIVATION GROUP once again lent its expertise to BMW, crafting an immersive experience that vividly showcased BMW's cutting-edge innovations and robust prowess in automotive manufacturing. BMW Vision Neue Klasse made a dazzling debut, proving that BMW has not only preserved Sheer Driving Pleasure but elevated it to unprecedented heights.