Shanghai, November 27, 2024 — On November 27, Hongkong Land officially launched its ultra-premium integrated commercial brand portfolio “CENTRAL” with the brand positioning “C FOR CENTRAL, CENTRAL IS PRIME.” Meanwhile, with 135-year legacy of excellence and innovation, the largest “Global Central” project in Mainland China “Westbund Central” was officially unveiled. CENTRAL aims to create an ultra-premium destination defining sophisticated lifestyles, establishing itself as a world-class commercial symbol at the heart of core cities across China.