To celebrate the Chinese New Year, ACTIVATION GROUP partnered with Lancôme to create two meticulously conceived Chinese New Year Pop-up. The experience debuted at Daqi Teahouse in Chengdu, uniting with Xu Beihong's masterpiece Heavenly Horse to honor the freedom symbolized by the Year of the Horse. The celebration then continued to Panmen in Suzhou, illuminating the promise of a beautiful 2026.