Louis Vuitton embarks on a journey of exploration and imagination under the name Visionary Journeys. Along the Huangpu River, the House unveils The Louis — a striking new landmark.

From the 19th-century transoceanic trunks to today’s architectural voyage, The Louis embarks both on a nostalgic tribute to the brand’s travel origins and a graceful journey toward the future. As Louis Vuitton’s newly launched signature exhibition, Visionary Journeys was conceived and designed by OMA, realized with the support of ACTIVATION EVENTS and ACTIVATION PR. The exhibition explores the House’s multifaceted heritage through foundational themes such as travel, craftsmanship, fashion, and innovation.