On May 27, 2023, the launch ceremony of the new Mercedes Benz EQE electric SUV in China will be held in Hainan. ACTIVATION EVENTS continues to assist Mercedes Benz by linking "life scenes" and using "doors" as visual clues to create "infinite possibilities of life" through "strength and completeness".

On May 30th, the 2023 Mercedes Benz SUV Electric Tour Closing Dinner of "Go Beyond" came to a perfect conclusion in Sanya. The dinner will witness the sustainable luxury of Mercedes Benz with guests in three chapters: original intention, protection, and transcendence.