To celebrate the Year of the Horse, Miu Miu presented 'Miu Miu Encounters' a series of immersive experiences unfolding across Shanghai, taking over Donghu Road withdedicated festive lighting instalation. ACTIVATION EVENTS collaborated with Miu Miu to create a braid ofthousands flashing lights, hanging above the street, marking the beginning of a multi-location journey thatblended fashion, culture, and community.