As a flagship initiative in Shanghai’s efforts to become an international consumption hub, the “Shanghai Summer” Global Shopping Festival aims to create a world-class summer urban consumer experience. On July 4, the 2025 “Shanghai Summer” officially launched, featuring over 300 vibrant and distinctive events under the theme “Easy to Visit, Fun to Explore, Great to Shop.”

With a city-wide mobilization of resources, this year’s festival extends a warm invitation to global travelers, offering diverse, immersive, and exciting consumer journeys. Covering sectors such as commerce, tourism, culture, and sports, “Shanghai Summer” showcases the city’s dynamic summer appeal and growing international influence.