On January 13, 2026, the newly opened Maison Louis Vuitton Beijing Sanlitun was designed by renowned architect Jun Aoki, inspired by classical dresses and Taihu stone, creating a fluid and transparent space. Through ACTIVATION EVENTS & ACTIVATION PR, including the opening ceremony, dinner, party, and the launch forum of the new LV Ombres eye shadow series, Louis Vuitton set a new benchmark for creativity and contemporary elegance.

Dior is pleased to announce the creation of its largest boutique in China to date. On December 11, 2025, House of Dior Beijing grandly opened in Taikoo Li, Sanlitun. ACTIVATION EVENTS teamed up with Dior to create a new decoration art for the House of Dior and present the grand opening event, creating a new chapter of dialogue between high-end fashion houses and Eastern aesthetics.

At the end of 2025, ACTIVATION GROUP teamed up with Cartier to hold light-up ceremonies in Shanghai and Nanjing. Brilliant displays at IFC Mall Shanghai, Deji Plaza Nanjing and Plaza 66 Shanghai set the holiday season aglow and wrapped the winter nights in festive cheer.

To celebrate the opening of the new Giorgio Armani boutique at ICONSIAM, ACTIVATION EVENTS teamed up with Giorgio Armani to create an immersive display that witnessed the debut of Armani/Archivio. Through photos, it tells the story of this legendary designer's 50 year vision and timeless aesthetic identity.

On 21st November，Miu Miu presented the Literary Club Shanghai at the iconic West Wing, Shanghai Exhibition Centre. In collaboration with ACTIVATION EVENTS, Miu Miu hosted a series of conversations at this iconic Shanghai landmark, steeped in the city's rich history. The conversations explored the subjects of girlhood, love and education, all springing from the work of these three great writers, challenge the rules taught to women for centuries.

To celebrate Lancôme's 90th anniversary, the 'Happiness' express carries beauty and happiness, departing from the romantic city of Paris and arriving in Shanghai. ACTIVATION GROUP supported Lancôme's journey of happiness. On November 20, 2025, this express full of Christmas romance entered the ice rink and arrived at the third stop, continuously delivering kindness and happiness to every close friend. In addition to this romantic lighting ceremony, there is also the Lancôme 'Happiness' special express slow pop-up store as the second stop of the' Happiness' special express, waiting for every visitor at the Shanghai West Bund Dream Center until January 4th next year.