The 2025 BMW ULTIMATE DRIVING CHALLENGE SHOW was successfully held at the BMW Experience Shanghai on April 21, 2025. ACTIVATION GROUP once again lent its expertise to BMW, crafting an immersive experience that vividly showcased BMW's cutting-edge innovations and robust prowess in automotive manufacturing. BMW Vision Neue Klasse made a dazzling debut, proving that BMW has not only preserved Sheer Driving Pleasure but elevated it to unprecedented heights.

From March 20th to May 5th, a series of art installations adorned with vibrant flowers will be displayed in Shanghai West Nanjing Road. ACTIVATION EVENTS is honored to assist Van Cleef & Arpels in transforming the bustling streets into a stage for spring.

On the evening of March 28th, with a gentle breeze, ACTIVATION GROUP once again attended the springtime appointment with COMME MOI, joining hands to make the COMME MOI Spring/Summer 2025 collection shine brightly at Shanghai Fashion Week.

On February 20, 2025, OPPO held a grand global launch event for the new foldable flagship OPPO Find N5 at the Shenzhen World Exhibition and Convention Center. As another strong entry in OPPO's foldable screen domain, the Find N5 has become a much-anticipated highlight in the market with its world's thinnest foldable design, powerful performance, and innovative AI features. ACTIVATION EVENTS continued to support OPPO in meticulously crafting an event that presented attendees with a feast of technology and aesthetics.

Shanghai, November 27, 2024 — On November 27, Hongkong Land officially launched its ultra-premium integrated commercial brand portfolio “CENTRAL” with the brand positioning “C FOR CENTRAL, CENTRAL IS PRIME.” Meanwhile, with 135-year legacy of excellence and innovation, the largest “Global Central” project in Mainland China “Westbund Central” was officially unveiled. CENTRAL aims to create an ultra-premium destination defining sophisticated lifestyles, establishing itself as a world-class commercial symbol at the heart of core cities across China.

On November 6, 2024, the prestigious exhibition titled "Cartier, the Power of Magic" hosted by the Shanghai Museum and supported by Cartier, opened with great ceremony. This exhibition marks the 60th anniversary of the establishment of diplomatic relations between China and France in 2024, and it is a reunion between the Shanghai Museum and the Cartier Collection, following their initial collaboration on the "Cartier Art Treasures" exhibition in 2004, after a gap of two decades.
The ACTIVATION EVENTS team dedicated a year of effort to assisting the brand in creating this exhibition. The exhibition meticulously selects nearly 300 treasures from the Cartier Collection and over 30 Chinese artifacts that dialogue with them, interpreting the inner spiritual world of jewelry through a novel perspective of "magical art."