Land Rover Defender debuted at Shanghai Start Museum, from 3 July to 28 July 2026, hosting the DEFENDER BASE. ACTIVATION EVENTS constructed diverse immersive zones and offered innovative trendy urban off-road experiences.

Louis Vuitton launched Mythica High Jewellery in Hangzhou, blending exquisite craft and ancient oriental culture. Activation Events collaborated with the brand to interpret inspirations of myths and gemstones.

An expansion, an evolution, re-envisaged and reframed within a new physical and cultural context: the third iteration of Miu Miu’s Tales & Tellers debuts in Shanghai from 5 June - 7 June 2026. ACTIVATION EVENTS collaborated with the brand to present this immersive aesthetic journey.

Vacheron Constantin presents the Explore-All Ways Possible Exhibition at MixC Shenzhen Bay. Partnering with the brand, ACTIVATION IMC has created five themed spaces, inviting visitors to embark on an immersive journey spanning geography, culture and horological mastery.

The Land Rover Defender Trophy Final launched in Tengchong, Yunnan. It tested courage, perseverance and teamwork as the last trial before Africa. ACTIVATION EVENTS joined hands with Jaguar Land Rover China for this adventure.

With cycling at its core, DESCENTE launched a linkage among three stores in Shenzhen. In collaboration with DESCENTE, ACTIVATION EVENTS gathered different cyclists to jointly embark on this brand journey.