On November 6, 2024, the prestigious exhibition titled "Cartier, the Power of Magic" hosted by the Shanghai Museum and supported by Cartier, opened with great ceremony. This exhibition marks the 60th anniversary of the establishment of diplomatic relations between China and France in 2024, and it is a reunion between the Shanghai Museum and the Cartier Collection, following their initial collaboration on the "Cartier Art Treasures" exhibition in 2004, after a gap of two decades.
The ACTIVATION EVENTS team dedicated a year of effort to assisting the brand in creating this exhibition. The exhibition meticulously selects nearly 300 treasures from the Cartier Collection and over 30 Chinese artifacts that dialogue with them, interpreting the inner spiritual world of jewelry through a novel perspective of "magical art."